Killarney RFC Social Media - O'Neill Web Design

Social Media Management

Killarney RFC

Killarney Rugby Football Club is a vibrant, community-focused rugby club based in the heart of Killarney, Co. Kerry. Established in 1983, the club has grown from humble beginnings to become one of the most inclusive and dynamic clubs in the region.

With a strong volunteer ethos and a deep commitment to youth development, Killarney RFC plays a central role in the local community. Their ongoing investment in facilities and player welfare ensures a top-quality experience both on and off the pitch.

As a client of WP Maintain, Killarney RFC continues to grow its online presence, keeping members and supporters up to date with the latest fixtures, news, and events through a fast, secure, and well-maintained website.

Category: Social Media Management
Client: Killarney RFC
Date: 1st July 2024 - Present
Website: killarneyrugby.com

Solution & Implementation

Platform Management

Ongoing management of Facebook, Instagram, and Twitter/X
Optimization of profile details, bios, and branding
Scheduling regular content with consistent tone and visuals

Content Creation

Match previews, results, and photo/video highlights
Player/team features and community shoutouts
Promotional graphics for events, fundraisers, and club news
Use of branded templates and club colours for visual consistency

Posting Schedule

Weekly Fixture Post: Every Thursday/Friday
Match Day Updates: Real-time or post-match summaries
Weekend Wrap-Ups: Match results and key moments every Sunday/Monday
Midweek Features: Player highlights, training updates, or community content

Engagement & Community Management

Monitoring and responding to messages, comments, and tags
Engaging with other clubs and rugby organisations
Promoting inclusion, volunteerism, and youth involvement

Event Promotion

Campaign support for key events (e.g. fundraisers, blitzes, awards nights)

Countdown posts, call-to-action graphics, and follow-up thank-yous

Analytics & Reporting

Monthly performance reports with metrics on reach, engagement, and growth

Insights used to refine content and posting strategies

”

"Working with WP Maintain on the social media management for Killarney RFC has been a game changer. Their creativity, consistency, and deep understanding of our club's values have truly elevated our online presence. From engaging matchday content to community-focused updates, they’ve helped us connect with our supporters like never before. Highly recommend their services!"